Almost everyone in the business world is familiar with Adobe Acrobat and the PDF (portable document format) files for document distribution and management. You can do real professional-grade projects with these tools, and the cool thing is that, with the cloud-based delivery model, they are all available to a broader array of users, professionals and consumers than ever before.

Copyright © 2020 Adobe. The three-hour presentation flow and content were logical and comprehensive. Adobe’s assertion at the event was that with the digital transformation dynamics cutting across all industries, there has never been more opportunity for the company than the foreseeable future. We are a technology analyst and advisory firm with actual industry experience. The summary updates follow: In a separate meeting at Adobe MAX, Shantanu Narayen (CEO) and several of the executive staff met with financial analysts to share an overview of the outlook for the industry and Adobe’s participation in it for the next 2-3 years. Figure 6: Total Addressable Market for 2022 TAM. Sign up to stay in the loop on all things MAX. To rise above the trees so we can see the forest, reference Figure 3 above. To create a forecasted total user opportunity measurement, Adobe synthesized multiple sources of information, including International Labor Organization, US Bureau of Labor Statistics, Business Software Alliance and its own data. In the digital transformation age, maintaining a competitive cutting edge often requires acquiring new technologies and capabilities.

Last week, the Adobe Max 2019 conference took place in Los Angeles, CA. Opinions expressed by Forbes Contributors are their own.

Cutting across the business verticals are three horizontal categories: Applications, Services and Platform. I summarized below what I believe to be the most critical information. All payments are made to Taylor Bennett Partners LLP the registration company for Adobe MAX Europe 2020. During this time, it established itself as one of the digital content creation and management powerhouses. Preconference 14 JuneFIL in Lisbon, Portugal, "Creativity is probably one of the hardest metrics to measure. This view helps with understanding the comprehensiveness of the Adobe family. Adobe takes the estimated total potential users from Figure 5 and further estimates the revenue potential by each customer category.

Figure 5: Expanding Customer Base for 2022. Register for Adobe MAX to learn new skills, and boost your career in sessions, labs, and creativity workshops. Adobe reports its overall business revenue in three large buckets, which I will refer to as verticals: If you are a creative person, the Adobe products are compelling. As I mentioned earlier, the Adobe portfolio includes 100+ products. Take a look at Figure 1, and you can see a summary of the acquisitions over the past 10 years. The TAM presented is $128B across Adobe’s three vertical business units. It’s an exciting time for the industry and Adobe.

The horizontals stack together to create the total Adobe Cloud-based product solution offerings. Two of its flagship products, Adobe Photoshop and Premiere Pro, are used by many professional photographers and videographers in the world. Because I am equally fascinated and intrigued by all three, I broke this report on the Adobe MAX event into two major areas: 1) Product Update and 2) Business Outlook. The markets we address span the the Internet of Things (IoT), client computing, cloud, the software-defined datacenter and semiconductors.

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